The next generation of G1 tech has arrived!

Introducing the Transformers Bumblebee G1 Flagship Series Auto-Converting Robot by Robosen — a jaw-dropping collectible that auto-converts from robot to VW Beetle and back again with over 30 precision motors and 67 microchips.

Transformers Bumblebee G1 Robosen ACR - pkg

Command Bumblebee with your voice. Customize animations. Control him through the app. Download new battle poses and action sequences. All voiced by the original G1 Bumblebee, Dan Gilvezan.

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Complete the Robosen Transformers Collection!

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The Autobot leader that started it all. This self-transforming, voice-activated Optimus Prime is a must-have centerpiece for any G1 fan’s collection.

Decepticon dominance in motion. With cutting-edge robotics and an arsenal of accessories, Megatron delivers next-level presence and power.

King of the Dinobots, redefined. Witness the glory of Grimlock as he transforms with voice commands and roars into battle with full articulation and lights.

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Celebrate 10 Years of Devastation!

Inspired by the cyber-stylized action of Transformers: Devastation, this Target exclusive 2-pack features the Elite Seeker and Ground Soldier in game-accurate deco.

Limited quantities available on Hasbro Pulse—Premium Members get first access from 1:00pm–2:00pm ET before it opens to all fans at 2:00pm ET!

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