# W&W Watches 2025 and Cheaper Alternatives
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The biggest new products from the major watch brands have now been unveiled for 2025 – and many continue to be the talk of the town. But despite all the excitement about fresh designs and technical refinements, there is a hitch: Many of the top picks are priced in regions that are simply out of reach for many watch enthusiasts. Therefore, we’re presenting three exciting alternatives that are significantly more affordable – and just as impressive with unique designs, high levels of quality, and individual characters.
Rolex Oysterquartz
The Rolex Land-Dweller caused quite a stir at W&W 2025 with its Genta-inspired design and integrated bracelet. A more affordable alternative with similar DNA is the Rolex Oysterquartz.
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Cartier Santos
The Patek Philippe Cubitus was garnering attention well before Watches & Wonders. Even in the new 40-mm version, it remains an investment. A much more affordable and iconic alternative is the Cartier Santos.
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Tudor Black Bay Ceramic
The new IWC Ingenieur in black ceramic makes a strong statement, but remains a challenge in terms of price. Anyone looking for an exciting alternative will find it in the Tudor Black Bay Ceramic – a character all its own and significantly more affordable.
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