Hasbro Pulse is heading back to San Diego Comic-Con!

For attending fans, visit the Hasbro Pulse Booth (#3213) to explore the brands you love, snap photos with larger-than-life characters, and shop a curated selection of collectibles and convention exclusives right from the show floor!

Transformers Takara Tomy AM-T01EX Rodimus

Follow @HasbroPulse on social media during the convention to catch the latest and greatest from your favorite brands, the newest toy reveals, and catch our Hasbro Pulse Fanstreams live from our booth!

Learn More About Hasbro at SDCC Here

Cold Slither is calling - are you on the list?

G.I. Joe Classified Series #163, Dreadnoks Cold Slither: Band of Vipers Tour Commemorative Action Figure Set

Hasbro Pulse Premium Members: You're getting backstage access!

The G.I. Joe Classified Series #163 Cold Slither: Band of Vipers Tour Set will be available to you online during SDCC starting July 24 at 9:00am PT / 12:00pm ET - while supplies last.

How could you possibly say no to this phenomenal piece of music history whose staggering levels of detail go to 11?

With each set you purchase you get all 4 founding members of Cold Slither - the Dreadnoks: Zartan, Ripper, Buzzer, and Torch with signature instruments and epic accessories!

Coming Soon Here!

Valid for Hasbro Pulse Premium Members only: July 24th-July 27th, 2025 beginning at 9am PT / 12pm ET.

Backstage access starts with Premium. Join now and secure your set before the curtain rises.

For One Night, and One Night Only!

The Dreadnoks take the stage for a one-night-only concert experience on Thursday, July 24 at Brick by Brick in San Diego.

Presented by Hasbro and Reigning Phoenix Music, this 21+ event delivers original metal mayhem and serious ‘80s nostalgia.

Tickets available now at Brick by Brick’s official website.

Limited-edition merch and exclusive vinyl variants will be available at the Hasbro and RPM booths.

SCORE TICKETS NOW

‼️ The G.I. Joe Classified Series Snow C.A.T. HasLab ‼️

Gear up for the frozen frontlines. The new HasLab campaign delivers the G.I. Joe Classified Series Snow C.A.T. (Combat All-Terrain) Vehicle with Farley “Frostbite” Seward.

LEARN MORE

New G.I. Joe Classified HasLab Revealed! Snow C.A.T. Vehicle with Frostbite

Explore every feature, detail, and unlock in our exclusive reveal video.

WATCH NOW

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