Words I like: The best gifts solve problems people forgot they had.
Gear Drop: The No-Brainer $79 Gift
Hey !
Most people are terrible at buying gifts.
Not because they don't care, but because most gifts require you to guess someone's size, taste, or hobbies.
Get it wrong and it sits in a drawer. Get it right and they probably already own it.
The sweet spot is something useful, something they'd never buy for themselves, and something that doesn't need a "do they already have one" check. Under $100 helps too.
A keychain flashlight hits all three.
Nobody walks into a store and says "I need a 600-lumen light for my keys." But once it's on their keychain, they use it every day.
Dark carpark, dropped something under the desk, checking a fuse box, walking the dog after dinner.
