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Why should you care about World Breastfeeding Week?

Hi Xa,

This World Breastfeeding Week (1-7 august), we’re championing the call to prioritize breastfeeding by building sustainable support systems. When parents are supported, they’re empowered to choose the feeding journey that’s right for them.

Improving breastfeeding access could help save over 820,000 children’s lives each year¹. When chosen and possible, breastfeeding offers lifelong benefits:

•	Essential nutrition and immune protection for babies
•	Reduced health risks for mothers
•	A more sustainable and equitable future for families and communities

Yet nearly half the world still lacks access to essential health services and support¹.

How we #ShareTheCare

At Philips Avent supporting breastfeeding is at the core of our mission and strategy. Here’s how we’re helping make breastfeeding more accessible:

•	Breast pump rental programs in the Netherlands and Germany
•	Pharmacy-based rentals in France and Italy, with reimbursement from national healthcare
•	Partnership with Groupe Mutuel in Switzerland to support parents throughout the parenthood journey with reimbursement of breast pumps

•	Pregnancy+ app, offering trusted, personalized guidance to over 3.5M moms in Europe
•	Ongoing alignment with the World Health Organization’s breastfeeding directive

Even if you’re not a parent, you can help:

•	Respect every family’s feeding choice
•	Normalize feeding: anywhere, anytime
•	Offer small acts of care to new parents
•	Advocate for policies that protect parental leave and care access

Because care takes many forms, here's a little extra support from us:

Use the code² WBFW2025 at checkout to get up to 20% off Philips Avent products this week only. Don't need anything right now? Share the voucher with someone who does!

WBFW2025

Explore now

¹ Source: World Health Organization. "UNICEF and WHO call for equal access to breastfeeding support" (July 31, 2024). https://www.who.int/news/item/31-07-2024-on-world-breastfeeding-week--unicef-and-who-call-for-equal-access-to-breastfeeding-support
² This voucher code can be used once to obtain up to 20% off on your order for the purchase of Philips products, online at https://www.philips.co.uk/c-e/shop/worldbreastfeedingweek. Shipping costs are excluded. This promotion excludes shipping costs as well as the categories Sound & vision, Parts & Accessories, Lighting, Automotive and Household. This voucher code is valid until 10/08/2025 and cannot be used in conjunction with any other voucher code. Philips reserves the right to stop this promotion at any time however this won’t affect the voucher codes already issued.

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