Retail recovery in Sweden: A positive signal for brands
August marked the third consecutive month of retail growth in Sweden
Stores report strong interest in autumn collections across low-, mid-, and premium segments. Combined with government measures to support household spending and reduce employer contributions, this points to a more optimistic retail climate.
What this means for brands: With consumer demand picking up again, now is the right time to explore broader distribution through marketplaces.
Poland: Europe’s marketplace hotspot
Poland continues to stand out as one of Europe’s fastest-growing e-commerce markets. Platforms like Allegro, with over 21 million active buyers, make it easier for new sellers to enter the market.
Polish consumers, once highly price-driven, are now becoming more quality-conscious. This opens the door for Nordic brands to succeed with stronger value propositions, better service, and long-term customer relationships.
Our takeaway: Poland is no longer just a volume-driven market. It’s a growth opportunity for brands ready to scale with the right positioning.
Spain: Rising digital maturity
Spain is showing rapid digital adoption, particularly in fashion and beauty, but also across other verticals. With a tech-savvy consumer base and growing demand for online-first shopping, Spain is quickly becoming a priority market for European expansion.
Why it matters: For Nordic brands already established on marketplaces, Spain offers a natural next step with strong growth potential and increasing openness to international sellers.
Did you know that Sello provides a TikTok Shop integration, making it easier for your business in Spain to reach new customers?
