Plus the rest of our latest items in this week's newsletter!  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏

Almost exactly one year ago today, the magic world got a little more destructive. That’s when Ben Seidman finally unleashed his masterpiece: The Principles of Destruction. Today, we’re celebrating the first anniversary of a routine that changed the game. Ben is as charming and funny as they come, but don’t let that fool you—this routine is pure, calculated deception. The routine starts with a selected card rising out of the deck while it is isolated in a glass. You remove the card, make it vanish, and it appears underneath them. To end the routine, you have them tear off a corner, and vanish the rest of the card. This time, it appears across the room in the pocket of a completely different member of the audience. And yes, the torn corner is a perfect match. The Principles of Destruction DESTROYS audiences. Don't believe us? Watch Ben perform the full routine here. Every detail of Ben's routine is carefully laid out in this beautiful hardcover book. Ben has even included a bonus video with extra handlings and tips to ensure you get the most out of this masterpiece. Now if only he would release more magic...
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Graphite One of the hits of Blackpool, Graphite is a moving pencil effect like no other. A pencil moves, then rises, standing straight up in your bare hand. No magnets. No electronics. No moving parts. For years, Romuald Barbey has performed "Graphite" and kept it a closely guarded secret. Today, in collaboration with Dual Magic, he finally shares it with you.
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Mirror Paddle Jeki Yoo’s "Mirror Paddle" is a sleek, modern reimagining of the classic "Jumping Gems" effect. Watch as diamonds appear, multiply, and jump across a blank paddle with just a wipe of a mirror. This paddle routine is fun, easy to do, and perfect for beginners and pros alike.
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Folding Wand The Folding Wand is a two-piece professional wand designed for convenient carry. With a simple twist, it splits into two compact sections, fitting effortlessly into your backpack, pocket, or case. Crafted from premium Rosewood, each wand features a unique natural grain and a warm, organic touch. The high-quality wood provides a classic, grounded aesthetic while offering exceptional grip and balance, ensuring every flourish and move is precise and controlled.
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This or That Your spectator makes a series of free choices between classic dilemmas: Pizza or Burgers? Cats or Dogs? Summer or Winter? After they’ve locked in their answers from a blue deck, you reveal an identical red deck you prepared in advance. Every single choice matches perfectly. Best of all, there is no sleight of hand, no rough & smooth, and no steep learning curve. Just pure fun and powerful magic. There's also an alternate bonus routine with a surprising kicker ending. It seems like you got one wrong, but in fact, you didn't just predict your mistake, you predicted exactly what they would choose.
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We have some big releases coming up soon. Keep an eye on your inbox as we start to tease them. (Maybe we already have...) Ellis James & Nick Palmieri Vanishing Inc. Marketing Team
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