If you start to see evil-smiling, gremlin-looking elves out in public more often, don’t be alarmed. They have nothing to do with voodoo, they're just the entire world’s latest obsession: Labubu Dolls. You’ll more than likely see them swinging off a designer bag, in a photo with your favorite celebrity, or in an unboxing haul video on TikTok. Simply put: These little monsters have gone beyond being “popular” and straight to global sensation.

But what — or who — exactly is Labubu? Your question isn’t dumb. I, too, had no clue what the deal was until recently. So I did my research. Read all about how these toys became a phenomenon (and where to buy them).