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​ ​SALESmanago is happy to share with you important company insights, eCommerce and marketing trends, latest product additions as well as easy ways to enhance your marketing work—on a monthly basis now. Enjoy reading our January newsletter! ​
#### ∣ Leader’s View 👀 ​Six Trends Shaping The Future of eCommerce in 2026 by Katrin Lewandowski
​ Every few years, eCommerce shifts in a way that forces leaders to rethink almost everything they have known so far. And 2026 feels like one of those years. We are now facing an unprecedented change caused by AI solutions across all industries and markets. We now live in a world where AI agents are beginning to shop on our behalf, social platforms are becoming fully closed commerce environments, and the customer journey is splintering across surfaces we didn’t consider a decade ago. At the same time, the economics of digital growth are changing. Retention and customer lifetime value matter more than ever, global demand keeps rising, and yet shopping behaviour is becoming more local and more fragmented. ​ The industry has been discussing these developments for years but only now they are mature enough to influence strategy at scale. And fueled by the rise of AI, they spread at a pace that is difficult to catch up with and produce results hard to predict. Let’s try to highlight a few of them.
Explore trends
​∣ Our Beloved Growth Hacks 💪 Master Hyper-Segmentation And Campaign Speed with AI Sidekick ​
​ As an email marketer your job is a tough one: Trying to send the right message, to the right person, at the perfect moment. And reaching this goal is as hard as catching unicorns—you may do everything right, prepare for every possible condition, polish your segments and emails ... and still miss the target. Mostly because unicorns are magical beasts. So, you will need an equally powerful help: You will need the “magic” of AI.
Check growth hack
​∣​ Case Studies That Grab Your Attention 📖 ​GOG: A Story of Mission-driven Success ​
​ GOG is a digital distribution platform with a curated selection of thousands of timeless classic games. Part of the CD PROJEKT Group, GOG serves a global market of millions with a user-first philosophy: All games are DRM-free, offering a sense of ownership and privacy. ​ GOG’s core mission extends beyond sales to digital preservation, ensuring that classic games remain available and playable for future generations. This mission resonates deeply with their core audience of dedicated, long-time gamers and shapes marketing projects and communications on various levels. Learn how they succeeded.​
Read the case study
​∣ You Are Invited 🗓️ ​Webinar: 2026 Predictions—How AI Is Reshaping eCommerce Growth across Europe ​
​ Join this webinar to understand how European eCommerce brands are using AI to grow faster—across borders, channels, and buying journeys—and why scale is no longer the deciding advantage alone.​
Register now
∣ Webinars on Demand 📽️ ​ Missed one of our webinars? Find the top hits here.​ ​
AI empowers marketers by automating key operations in SALESmanago, optimising workflows, and delivering data-driven recommendations that drive real results. Learn more about our AI capabilities.​ ​ ​📺 Watch webinar now
Recommedation Architect: rekomendacje produktowe, napędzane działaniami klientów, które wykorzystasz zwiększając konwersję i wartość koszyka.​ ​ ​🎥 Do wiedz się więcej
Growing an eCommerce business demands a clear, strategic framework that connects acquisition, conversion, and engagement. This session will equip you with insights and tools to refine your approach, enhance engagement, and drive sustainable revenue.​ ​ 🎬​Tune in
​SALESmanago offers the leading AI Customer Engagement Platform enabling marketers to personalise omnichannel customer journeys across the whole lifecycle. We help 3,000+ eCommerce brands in their growth. ​ Engage, convert and retain your customers to turn every touchpoint into revenue. More information on www.salesmanago.co m
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