†Subject to credit approval. Exclusions apply. Belk reserves the right to change the exclusions without notice. Offer applies to first day's purchases made (after discounts) on a new account opened. A 25% off coupon is required and will be provided upon credit approval. Applicants who do not receive a credit decision at the time of their application, but are later approved, will receive a 20% off coupon in their credit card package. 1,000 Bonus Belk Reward Points will be applied to your account (equaling $10 Bonus Belk Reward Dollars) when a purchase is made the day the account is opened. The $10 Belk Reward Dollars will be issued and will be made available digitally through your Belk Rewards+® account or in-store at the register within 10 days of opening your account. Only one $10 Bonus Belk Reward Dollars offer per account. See the Belk Rewards+® Program Terms for details on earning and redeeming Rewards. 25% off offer is valid on Belk Rewards+® credit card purchases made in store or online July 2-6, 2025. One offer per cardholder. Not valid towards beauty purchase with purchase offers, fine jewelry monograms, service plans and trunk shows, gift cards, leased depts., phone orders, prior purchases, salon services, shipping, video games and gaming systems, Belk Marketplace, Chanel, What Goes Around Comes Around luxury vintage handbags, special orders, taxes or items shipped directly from vendors on belk.com.

Now through July 6. Select deals in women's plus at slightly higher prices.

*Excludes sale items, men’s and women’s fragrances, beauty purchase with purchase offers, Dyson, Jo Malone, La Mer, Shark Beauty and Tom Ford. Not valid on prior purchases, special orders or trunk shows, select online exclusive brands and items shipped directly from vendors on belk.com, Belk Outlet or Belk gift cards. Valid online only July 2-6, 2025 until 11:59pm ET.

*Offer valid only on Belk Sterling Silver. Not valid on prior purchases, special orders or trunk shows, select online exclusive brands, items shipped directly from vendors on belk.com, Belk Outlet or Belk gift cards. Additional brand exclusions may apply. Valid in-store and online June 30-July 6, 2025 until 11:59pm ET.