Be kind to yourself - and others along the way. #WorldKindnessDay ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏

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### On World Kindness Day, Be Kind to Yourself — and Others Along the Way
Today is World Kindness Day—a perfect reminder to treat yourself and others with kindness. As we celebrate this day, we wanted to take a moment to talk about a different kind of personal best: one rooted in compassion, both for ourselves and for others. Embracing Self-Kindness Whether you're running, swimming, cycling, or hiking, the drive to improve can be exhilarating. But sometimes, the best way to honour yourself is to leave the personal records behind. Forget about speed and endurance, and simply enjoy the journey. Today, we encourage you to embrace the freedom of moving through nature, without a stopwatch or competition. Sometimes, the kindest thing you can do for yourself is to just *be*—to breathe, to move, and to appreciate. Be kind to yourself today.

### Al Humphreys: Kindness of Strangers in the Wild
Al Humphreys, Alpkiteer and friend of the brand, share his stories and the beauty of kindness on his travels.

### A Legacy of Kindness
At Alpkit, kindness isn’t just a one-day celebration; it’s one of the principles that guides our foundation. We believe in giving back to the communities that make the outdoors possible and supporting initiatives that make outdoor spaces safe, sustainable, and accessible to all. Our foundation projects and community initiatives are our way of spreading kindness beyond gear and garments. Because the outdoors should be a place where everyone feels welcome and supported.

### Read Moments of Kindness
### An Adventure in Kindness
An adventure in kindness, spreading goodwill through outdoor adventures.
### The Essence of Adventure
Moments of kindness define the essence of adventure.
### Share your moments with us

So this World Kindness Day, as you lace up, dive in, or hit the trail, remember to be kind to yourself, enjoy the journey, and take a moment to share a little kindness with someone else out there. Whether it’s a nod of encouragement, a helping hand, or simply a smile, every act makes a difference. Share your stories of kindness over on our social channels.
#WorldKindnessDay

Our Founding Principles
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