The most comfortable jeans you'll ever own.

That was the brief - to make secretly technical outdoor jeans that move the way you do.

The result? Two new styles with a modern relaxed fit, forget-it's-there comfort and truly unrestricted movement on crag days, hikes, on the bike or around camp.

Explore NEW Jeanius and Sequence.

Jeans you'll live in.

Explore NEW jeans

We're obsessed with fabric.

Here's why that matters.

Our jeans last longer

Our Denim blend uses 57% BCI-certified sustainable cotton with Cordura® fibres that add 4x more durability, shrugging off rock scrapes and the inevitable wear and tear from daily use.

They move with you

A clever cut and subtle stretch in the fabric means they're as flexible as even the most committed yogi.

Like Goldilocks' porridge

Not too hot, not too cold. Coolmax® All Season polyester wicks moisture away when working hard, with Thermolite® hollow core fibres that keep you warm when it's cool out.