That was the brief, this is the result. NEW Jeanius and Sequence jeans. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏

The most comfortable jeans you'll ever own.
That was the brief - to make secretly technical outdoor jeans that move the way you do. ​ The result? Two new styles with a modern relaxed fit, forget-it's-there comfort and truly unrestricted movement on crag days, hikes, on the bike or around camp. ​ Explore NEW Jeanius and Sequence. Jeans you'll live in.
Explore NEW jeans

We're obsessed with fabric. Here's why that matters. ​ Our jeans last longer Our Denim blend uses 57% BCI-certified sustainable cotton with Cordura® fibres that add 4x more durability, shrugging off rock scrapes and the inevitable wear and tear from daily use. ​ They move with you A clever cut and subtle stretch in the fabric means they're as flexible as even the most committed yogi. ​ Like Goldilocks' porridge Not too hot, not too cold. Coolmax® All Season polyester wicks moisture away when working hard, with Thermolite® hollow core fibres that keep you warm when it's cool out.

Jeanius
Darkwash with a straight fit
£74.99 ​
Shop Jeanius
Sequence
Midwash with a more relaxed fit
£74.99 ​
Shop Sequence

The right trousers
We've spent 20+ years perfecting our legwear range, meticulously improving it for specific adventures and conditions. ​ From hiking to cycling, discover trousers that balance durability, fit and flexibility. Here's how to choose the right pair for your activity.
Help me choose

Our Founding Principles
Outdoor Brand Of The Year 2026 TGO Magazine