Save up to £650 off your dream Prima road bike, custom built for you. Plus, welcome Travis to the Sonder team! ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏

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### Sample. Test. Repeat.
Prima is a competition road bike designed and built for riders who want a stiffer, responsive ride with incredible acceleration. Aggressive out the blocks with a sleek fuss-free design and smooth power transfer. Modern high-end alloys make it as strong, stiff and light as all but the very best carbon - without the extra £2000 in frame cost! Save up to £650 off your custom built Prima now and be riding in 10 days. For training, competition and the simple joy of riding bikes. Here's how to create your dream Prima build:

Choose your build Select from SRAM or Shimano road groupsets with 1x, 2x and electronic shifter options

Find your size Watch our bike sizing video guide to help you get the right fit and ride out with confidence

Make it yours Every bike is custom built. Upgrade your wheels, choose your finishing kit and any accessories

### Watch Prima in action

Finance and Cycle to Work Cycle to Work schemes are available on all of our bikes. We also offer a number of finance options to help spread the cost and get rolling sooner.

NEW: Tour Cargo 3/4 Bib Shorts
Low profile, 3/4 length bib shorts for riders planning to extend their day rides to all-day epics and multi-day tours. Thigh pockets give extra storage options for snacks on long rides and allow you to wear a top without pockets. Complete with a highly breathable gravel-focussed pad design, gender-specific fit and bacteriostatic treatment for long trips. Made in Europe with 78% recycled fabric.

Perfect partners for spring rides

Rila Jersey
Forget-it's-there comfort and easy layering, made in Europe with a 65% recycled main fabric.
£69.99
Rhythm Elite Shorts
Bib-free padded cycling shorts for all day pedalling comfort. Wear alone or as a liner.
£39.99

### Welcome Travis Bramley to the Sonder Team!
We're delighted to announce the newest member of the Sonder Bikes team: Travis Bramley! Travis is a gravel and road rider from Plymouth who represented Great Britain in the first two Elite UCI Gravel World Championships! He's currently balancing his racing life with his working life as Exeter City Football Club’s Sustainability Officer, while also studying for his MSc in ‘Global Sustainability Solutions’ at the University of Exeter. While Travis loves the thrill of racing, it is in community where he really thrives. Loyal to his West Country roots, Travis is organising over a dozen grassroots cycling events in Devon this year and is heavily involved in the local cycling community to get more people on bikes to Go Nice Places & Do Good Things!
### Travis' rides of choice

Prima Ultegra Di2
Race-oriented road bike
From £3,049 £2,399
Sedona GRX2 Di2
Titanium gravel race bike
From £3,899

Final stop - Alpkit HQ!
Our Winter Gravel Series 2024 concludes at Alpkit Campus on Sunday 16th March. After a tour of some of the best gravel riding spots in the country, we're excited to end the ride at our HQ in Nottingham! Book your place and get psyched for winter gravel! Entry costs £7 with all proceeds going to Alpkit Foundation.
Want to try out a Sonder? Demo bikes are available to hire at all our events so you can try before you buy!

Our Founding Principles
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