July/August campaign has launched - Brochure available in-store today ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏

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As I sit down to write this, I’m reflecting on how far we’ve come (36 years, to be exact) since the first Lorna Jane collection – and what a ride it’s been! From humble beginnings to now seeing our pieces worn worldwide, it’s clear our mission hasn’t changed - we’re still here to support and inspire you to move, live, and dress with purpose. We had a lot of fun bringing this July/August collection to life, and I’m really proud of what we’ve created. First up, I’m excited to introduce our latest muse, Brittany Hockley. You probably know her from her Life Uncut Podcast or The Pickup Radio Show on KIIS FM and now you can get an inside look at her style. Britt brought such a genuine energy to the shoot that I convinced her to keep chatting... and we hit record for an upcoming episode of my podcast. I can’t wait for you to hear it - follow me on @ljclarkson to be the first to know when the episode drops. Next, can we talk about the Dance Pant revival? Following on from our iconic Flashdance Pants (originally launched in 2005 and still going strong), we reintroduced our Dance Pants and Shorts last year—and you loved them (like, really loved them). So, this season we’re bringing them back with pockets. Because you asked and as always, we listened. They’re arriving in August – so join the SMS list to be notified here.
As I sit down to write this, I’m reflecting on how far we’ve come (36 years, to be exact) since the first Lorna Jane collection – and what a ride it’s been!
In this campaign, you’ll also meet Lisa Nicolaisen, a Pilates Instructor who redefines what strength looks and feels like. Lisa’s take on movement and consistency reminds us that strength isn’t found in perfection, but in the quiet moments of choosing yourself daily. And of course, what you wear makes a difference (her words not ours xx) And yes, we’ve added a dreamy new drop to our sleep collection which arrives 22nd July. It’s designed to support your rest with the same care and consideration we bring to your workouts. This collection is packed with pieces that work as hard as you do, while making space for pause, play, and everything in between. Join the SMS list to be notified. That’s all from me for now, I hope you love what we’ve created for you and that it inspires you to live (and dress for) a life that you love.
From humble beginnings to now seeing our pieces worn worldwide, it’s clear our mission hasn’t changed - we’re still here to support and inspire you to move, live, and dress with purpose. We had a lot of fun bringing this July/August collection to life, and I’m really proud of what we’ve created. First up, I’m excited to introduce our latest muse, Brittany Hockley. You probably know her from her Life Uncut Podcast or The Pickup Radio Show on KIIS FM and now you can get an inside look at her style. Britt brought such a genuine energy to the shoot that I convinced her to keep chatting... and we hit record for an upcoming episode of my podcast. I can’t wait for you to hear it - follow me on @ljclarkson to be the first to know when the episode drops. Next, can we talk about the Dance Pant revival? Following on from our iconic Flashdance Pants (originally launched in 2005 and still going strong), we reintroduced our Dance Pants and Shorts last year—and you loved them (like, really loved them). So, this season we’re bringing them back with pockets. Because you asked and as always, we listened. They’re arriving in August – so join the SMS list to be notified here. In this campaign, you’ll also meet Lisa Nicolaisen, a Pilates Instructor who redefines what strength looks and feels like. Lisa’s take on movement and consistency reminds us that strength isn’t found in perfection, but in the quiet moments of choosing yourself daily. And of course, what you wear makes a difference (her words not ours xx) And yes, we’ve added a dreamy new drop to our sleep collection which arrives 22nd July. It’s designed to support your rest with the same care and consideration we bring to your workouts. This collection is packed with pieces that work as hard as you do, while making space for pause, play, and everything in between. Join the SMS list to be notified. That’s all from me for now, I hope you love what we’ve created for you and that it inspires you to live (and dress for) a life that you love.

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