†Subject to credit approval. Exclusions apply. Belk reserves the right to change the exclusions without notice. Offer applies to first day's purchases made (after discounts) on a new account opened. A 25% off coupon is required and will be provided upon credit approval. Applicants who do not receive a credit decision at the time of their application, but are later approved, will receive a 20% off coupon in their credit card package. 1,000 Bonus Belk Reward Points will be applied to your account (equaling $10 Bonus Belk Reward Dollars) when a purchase is made the day the account is opened. The $10 Belk Reward Dollars will be issued and will be made available digitally through your Belk Rewards+® account or in-store at the register within 10 days of opening your account. Only one $10 Bonus Belk Reward Dollars offer per account. See the Belk Rewards+® Program Terms for details on earning and redeeming Rewards. 25% off offer is valid on Belk Rewards+® credit card purchases made in store or online July 21-27, 2025. One offer per cardholder. Not valid towards beauty purchase with purchase offers, fine jewelry monograms, service plans and trunk shows, gift cards, leased depts., phone orders, prior purchases, salon services, shipping, video games and gaming systems, Belk Marketplace, Chanel, What Goes Around Comes Around luxury vintage handbags, special orders, taxes or items shipped directly from vendors on belk.com.

*Excludes Doorbusters, Daily Deals, Weekly Spotlight, Clearance, Red Dot, Super Buys, 1.State, 4ocean, 7 For All Mankind, Abercrombie, Adidas, Alegria, Andie, Annieglass, baby gear, BB Dakota, Bearpaw, beauty department, Becca, BedHead PJs, Belk Silverworks, Belk Sterling Silver, Birkenstock, Bombas, Bonobos, Brahmin, Bric’s, Brooks Brothers, Cabana Life, Callaway, Calphalon, Capri Candle, Carter's sleepwear, CeCe, Champion, Chaser, Coach, Cole Haan shoes, Columbia, Costa Apparel, Coton Colors, Cuisinart, Cupshe, Dansko, DKNY sportswear, Dock & Bay, Donna Karan apparel, Draper James, Dyson, Eileen Fisher shoes, Eileen West sleepwear, El Arroyo, En Saison, fine jewelry and select fine jewelry watches, Fossil, FP Movement, Free People, Frye handbags, shoes and men’s furnishings, Golden Rabbit, Habitual, Herend, Hey Dude, Hickey Freeman, Hugo Boss, Instant Pot, Itzy Ritzy, Jack Rogers, Jantzen, Johnny Bigg, Johnston & Murphy shoes and belts, Jordan, Juliska, Karen Kane, Karl Lagerfeld sportswear, Kate Spade, Keds, Keen, Keurig, Koolaburra, Lacoste, Lauren Ralph Lauren women’s sportswear, dresses, handbags, jewelry and accessories, Le Creuset, Leegin, Levi’s, Lilly Pulitzer, Little Planet, MacKenzie-Childs, Magnetic Me, Mary Meyer, Merrell, Michael Aram, Michael Kors, Nike, Oakley apparel, Original Penguin, Printfresh, Polo Ralph Lauren, Puma, Ralph Lauren, Rebecca Minkoff, Reef footwear, Riedel, Rip Curl, Robeez, Roxy apparel, Ruffle Butts, Sail to Sable, Salt Life, Sam Edelman, Sanctuary, Scout, select designer intimates and sleepwear, select designer sunglasses, select designer shoes, accessories and jewelry, select designer swimwear, select kitchen electrics, cookware, prep, bakeware and luggage, select men’s designer brands, select modern, contemporary and resort apparel, select special occasion dresses, Scout, Shark Beauty, Skip Hop, smart wearables, SMEG, Sorel, Southern Tide, Spartina, Sperry, Steve Madden, Stuart Weitzman, Sub Urban Riot, Sunny Life, Swiss Crown Pre-Owned Rolex, T Tahari, Teva apparel and shoes, Thymes Candles, Timberland, Tommy Bahama, Tommy John, Trapp Candles, Trina Turk, Tumi, UGG, Under Armour, Valentino by Mario Valentino, Vietri, Vince Camuto, Vineyard Vines, Vionic, Vitamix, Wacoal, Waterford, What Goes Around Comes Around, Wolverine, Zubels, fine jewelry trunk shows and service plans and all leased departments. Not valid on prior purchases, special orders or trunk shows, select online exclusive brands and items shipped directly from vendors on belk.com, Belk Outlet or Belk gift cards. Additional brand exclusions may apply. Valid in-store and online July 21-27, 2025 until 11:59pm.

Now through July 27. Select deals in women's plus at slightly higher prices.

*Excludes Doorbusters, Daily Deals, Weekly Spotlight, Clearance, Red Dot, Super Buys, fine jewelry trunk shows, watches and service plans. Not valid on prior purchases, special orders or trunk shows, select online exclusive brands, items shipped directly from vendors on belk.com, Belk Outlet or Belk gift cards. Additional brand exclusions may apply. Valid in-store and online July 21-27, 2025 until 11:59pm ET.