THESE ARE THE BEST NEW PRODUCTS OF 2025 (SO FAR)

Fresh from the ateliers of the major watch brands: 2025 brings bold colors, new materials, and even more precise calibers. From the multi-faceted dial from Rolex to the revival of a classic from Omega to the Solargraph movement from TAG Heuer – each model makes a statement.

Discover your favorites now. Which novelty makes your collector's heart beat faster?

This year's edition of Geneva Watch Days once again promises to be a real highlight for watch enthusiasts. A total of 66 brands are represented – from exciting newcomers such as Dennison and Amida to internationally established names such as Bvlgari and Breitling.

Our author Kristian Haagen will be there and can already tell you which five watch brands he is particularly looking forward to – and will take you on his very personal journey through the world of fine timepieces.

The safest path to your dream watch.

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