Plus sitewide discount code BF10* | View Online
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Footwear
Clothing
Accessories
Running
Cycling
Outlet
We've just added more deals to our Black Friday event from brands including adidas, Puma, Saucony and many more.
Don't miss out, these won't last for long!

PLUS a discount code to use sitewide for an extra 10% off.
SHOP ALL BLACK FRIDAY
Shadow
NEW DEALS JUST DROPPED

ADIDAS
SAUCONY
ADIZERO ADIOS 9
RUNNING SHOES
ENDORPHIN ELITE 2 CARBON RACE DAY SHOES
RRP £120
ONLY £90
RRP £280
ONLY £196
SHOP NOW
SHOP NOW
 
BROOKS
PUMA
GHOST 16
RUNNING SHOES
VELOCITY NITRO 4 GTX RUNNING SHOES
RRP £150
FROM £90
RRP £130
NOW £95
SHOP NOW
SHOP NOW
 
UNDER ARMOUR
BROOKS
SEAMLESS GRID SHORT SLEEVE TRAINING TEE
DRIVE CONVERTIBLE RUNNING SPORTS BRA
RRP £45
ONLY £25
RRP £45
ONLY £20
SHOP NOW
SHOP NOW
 
ADIDAS
PUMA
ADIZERO ESSENTIALS
SHORT SLEEVE
RUNNING TEE
HYROX CLOUDSPUN
SHORT TRAINING
TIGHTS
RRP £25
ONLY £17
RRP £40
ONLY £28
SHOP NOW
SHOP NOW
 
HIGHROAD
PUMA
LED REFLECTIVE
RUNNING VEST
CHALLENGER MEDIUM
HOLDALL
RRP £24
ONLY £7
RRP £35
ONLY £15
SHOP NOW
SHOP NOW
 

NEW DEALS ADDED DAILY
NEW DEALS ADDED DAILY

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Big Brands. Small Prices.
 
Price Match Promise
 
Trusted Specialist
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Big Brands. Small Prices.
Next Day Delivery
Price Match Promise
Trusted Specialist

*10% discount code BF10 can be used on all of our Black Friday deals between 1st November 2025 and 11:59pm 2nd December 2025. Some exclusions do apply. Cannot be used in conjunction with any other offer.

 
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Start Fitness 33 Market Street Newcastle Upon Tyne, England NE1 6JE