Sonder Prima end of line sale. Half price on our lightweight race-oriented road bike built for outright speed. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏

Prima end of line sale. 50% off race-ready road performance.
Prima proves you don't need carbon to go fast. ​ Crafted from high-end 7046 aluminium, we designed Prima to give carbon-level road riding performance at a fraction of the price. ​ Light, stiff and with a smoother ride, improved durability and a smaller environmental impact.
Right now, we're making space in our Sonder warehouse for upcoming models, with 50% off all Prima builds while stocks last. ​ Save up to £1500, with builds from £949. Be quick...when they're gone, they're gone.
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Recommended build
Prima Al 105 Di2
£1,299 was £2,599 Custom built to order. Be riding next week.
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Smarter. Sharper. Faster. Custom built to order. Be riding next week.
Explore Prima with 50% off
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Cycle to Work Save through salary sacrifice with Cycle to Work​ and make your dream setup more achievable.

Bike frame materials explained ​ Choosing a bike frame material isn’t just about weight and stiffness. It’s about how your bike feels to ride, how long it lasts - and increasingly, how it impacts the planet and people along the way. ​ Our expert guide compares the pros and cons of titanium, carbon, alloy and steel bike frames, the environmental impact of each – and which suits your terrain.
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Our Founding Principles
Outdoor Brand Of The Year 2026 TGO Magazine